Sometimes the universe really does move in mysterious ways. A last-minute cancellation and an unexpected invitation turned into a real “Wow!” moment for attendees at the “More Life Tour” in Los Angeles on Saturday, June 26, 2010.

Presented by David Neagle and Suzanne Evans, the event found itself short a speaker at the last-minute, and Kim Castle, co-creator of BrandU, was invited to fill the gap.

With only a few days to prepare an entire new presentation from scratch, Castle found herself faced with the type of opportunity she teaches the entrepreneurs she mentors to grab with both hands and soar.

“For 20 years, we’ve been refining our experience working with entrepreneurs on how to create a unique brand and a reliable business,” says Castle. “Over the past seven years, we have further refined that knowledge into a reliable process-based system called BrandU so that any one can develop a business—even if they’ve never done it before.

“We are about to take entrepreneurial support and development into a whole new era through successful conscious business, and suddenly, out of the blue, here was this fantastic opportunity to talk about it. Of course I said yes.”

The thrust of Castle’s talk, In the Pursuit of Whole Wealth®, which both surprised and delighted her audience, spoke to the changing paradigm of 21st century business,   the struggles of new entrepreneurs to sort out the flood of information coming their way, and how to ensure they get tangible support to truly grow.

Listeners were shocked to hear Castle proclaim that the age of guru is over. The age of information is over. “Putting other people in power by thinking they have all your answers and letting information run all over you is doing you more harm than you realize,” she says. “It’s just stays on the surface, without the personal investment to really help you get where you want to go.”

In Castle’s view, “The difference between information and knowledge is an investment of self. When you invest of yourself in knowledge, the result is wisdom, and wisdom sets you on the path to whole wealth.”

Says Jacqueline Haddon, Los Angeles host for the “More Life Tour” event, “Kim Castle kicked our minds into hyper gear at the More Life Tour stop in L.A. with her “Triple Purpose Bottom Line—’Good for people, good for profit, good for the planet’—way of Branding. WOW, is all I could say when I found out who she is responsible for branding! Wait until you see what she’s got up her sleeve. It’s going to change this industry!”

Helping entrepreneurs understand their core values—and hence their lasting brand—has been the specialty of Castle and her partner Vito Montone for 20 years. Moving forward, the concept  of conscious business and the pursuit of whole wealth takes that brand value to an entirely new level, one backed up by solid statistics that show “conscious” businesses outperforming the Standard and Poors index by over 1100%. Castle’s audience literally cheered when she shared that news from the stage.

“I believe they were so enthusiastic because they recognized the truth in what I was saying,” she said. “That to be happy, you must believe in what you’re doing, and to get to that level, you have to invest some time, sweat, and deep understanding of what you want, who you are, and the impact you’re having on the people and the world around you through your business.”

Castle also took this opportunity to officially announce a $50 million micro-business subsidy  to support entrepreneurs in building their business. To find out how you can take part in the subsidy, visit www.wholewealth.com.

Written by Sue Bolich