Have you ever gone somewhere new? Someplace you judge as really new—a place, people, or a set of conditions—regardless of the distance you traveled?
Well, I just have!
To quote a favorite movie of mine, Joe Versus the Volcano: “…It’s been a long time coming to find you. Did I ever tell you that the first time I saw you, I felt like I’d seen you before?”
Attending the 2nd Annual Conscious Capitalism Institute: Issue, Insights and Implementations, felt just like that. I was home.
Here at BrandU we’ve had our heads down working over the last six years with entrepreneurs from around the world to solve a problem we felt in our hearts and gut was pervasive: How to apply non-denominational spiritual principles to business creation and development. Independent business is the way the world can solve all its ills, but only if it is deeply personal… i.e., conscious.
Our only feedback during this time was our own members’ experience, and what a gift that was. Every step of the way of developing the business-building curriculum, we knew inside that we were on the right track. But last week truly confirmed it.
I was invited to meet with other groups who were feeling that same thing in academia, major business and government—and are doing something about it. What a blessing that was. It certainly has hit home.
These groups have been focused on research around the approach of conscious business. What did they learn? That it not only works—it out-performs the S&P. Exciting news to say the least.
This group studied how conscious business operates (and some were companies worth half a billion dollars or more…The Container Store, Trader Joe’s, Whole Foods and Stonyfield Farm, to mention just a few), so they know what conscious business is, but what was fascinating is that even though they know that this approach to business is very successful, they were still pondering how to get business owners to a successful application of this approach in their business.
Having spent the last seven years creating step-by-step conscious business-building processes called the BrandU Business Profit System using Unified Conscious Development (UCD) and successfully guiding you…and entrepreneurs like you around the world through the process with great success, we have that reliable way to guide business owners to develop sustainable conscious business that benefits them and the world.
Armed with this validation and new insights, we can now accelerate our work as we have hoped, with solid research and case studies behind us, and worldwide network of conscious capital just waiting to support budding conscious entrepreneurs.
We really are saving the world together.
Written by
W. Vito Montone





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